Persuasion in pragmatics 08.11.2019

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问题		答案
Persuasion 开始学习		Communication that has it purpose the changing, modification or shaping of the responses (attitude or behaviour) of the receivers
Persuasion vs informing 开始学习		Persuasion involves trying to change somone's thoughts, feelings and/or behaviour. Persuasion involves arguing for a particular point of view.
Ethnics and persuasion 开始学习		knowledge is ethnically neutrual. Knowledge of persuasion can be used as a defense
What is Propaganda 开始学习		a means to convice people: To buy a certain product, to belive something or act in a certain way, to agree with some point of view.
persuative techinques often used in pragamatics 开始学习		bandwagon, glitterin generalities/card stacking, testimonals, name calling, plain folk/prestige/ snoberry, appeal to emotions
bandwagon 开始学习		A statment suggesting that everyone is using a specific products, so you should too! join the 'in-crowd'
Glittering generalities/ card stacking 开始学习		Glittering generalities & card stacking are similiar. They tell only part of the truth. The words 'glitters' or sound good, but give no details about the product.
Testimonals 开始学习		testimonals are use celebrities or authority figures to sell products or services.
Name calling 开始学习		name calling creates a negative attitude towards a product or service. It uses hints, implications, and slanted language to make you feel ill towards something or somone. This technique is often used in political campaigns. Name-calling can be implied through an unflattering image. (Barack Obama, Fidel Castro)
Plain folks 开始学习		Plain folks uses a person who may be just like you to sell product or service:(nothing compares to family etc, wspaniala rodzinka) The persuative device is often favoured by politicians.
Prestige/ Snoberry 开始学习		This message suggests the opposite of bandwagon: 'buying our product will make you better than everyone else" especially since other people can't afford it.
Appeal to emotions 开始学习		This strategy connects with deep- seated emotions: loayalty, family, pity, fear, love, peace, justice, and/or love of country

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