→ Sales Promotions →开始学习 /下载MP3 Flashcards

开始学习

问题		答案
consumer who shows no loyalty to a particular brand, but changes among competing products 开始学习		brand-switcher
public's beliefs and perceptions about a particular product 开始学习		brand image
commitment of consumers to a particular brand 开始学习		brand loyalty
small amount of a new product given to consumers to encourage them to try it 开始学习		free sample
first time a consumer buys a product to see what it's like 开始学习		initial trial
popular product sold with no profit, in order to attract customers to a store 开始学习		loss leader
strongly influenced by the price when buying goods or services 开始学习		price-conscious
average length of time between a consumer's repeat purchases of the same product 开始学习		purchasing cycle
certificate offering consumers a price reduction on a particular product 开始学习		redeemable coupon
przyciągać klientów 开始学习		to attract customers
przeciwdziałać promocji konkurenta 开始学习		to counter a competitor's promotion
utrzymać udział w rynku 开始学习		to maintain market share
zaoferować obniżenie ceny 开始学习		to offer a price reduction
pobudzenie sprzedaży 开始学习		to stimulate sales
wypróbować nowy produkt 开始学习		to try out a new product

sales promotions