Digital marketing

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问题		答案
advertising on a website that is relevant to the page’s content Contextual targeting is good for attracting traffic from similar sources. 开始学习		contextual targeting Contextual targeting is good for attracting traffic from similar sources.
promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising search engine marketing SEO is a big part of ______. 开始学习		SEM search engine marketing SEO is a big part of SEM.
process of contribution of information to any media, especially digital media Specialists in ______ can sometimes be outsourced. 开始学习		content creation Specialists in content creation can sometimes be outsourced.
form of retargeting employed by online marketers that target an audience based on the previous searches they conduct on other websites Price rates for ______ have grown by 5%. 开始学习		search retargeting Price rates for search retargeting have grown by 5%.
use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event social media optimisation _______ can help us get the most out of all social media outlets. 开始学习		SMO social media optimisation SMO can help us get the most out of all social media outlets.
business communication connection between an external stakeholder and an organization through various channels of correspondence Organic ______ is down 2% this week. 开始学习		engagement Organic engagement is down 2% this week.
hashtag is a word or phrase preceded by a # Never use too many ______, it doesn't look nice and worries the users. 开始学习		hashtag Never use too many hashtags, it doesn't look nice and worries the users.

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该课程还包含以下几组抽认卡：

Basic concepts Media and advertising Sales Market Brands Marketing tools and techniques Customer Competition Price and demand Discounts and promotions Product Distribution and logistics Finance and ratios Trend

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