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问题		答案
aims of a broad, long-term nature Without operational ______ we won't be able to measure our achievements and progress. 开始学习		goals Without operational goals we won't be able to measure our achievements and progress.
action or process of performing a task or function Our financial ______ has improved and I couldn't be happier. 开始学习		performance Our financial performance has improved and I couldn't be happier.
type of action one side offers and carries out for another It is best to provide a limited number of ______, but make them professional. 开始学习		service It is best to provide a limited number of services, but make them professional.
ability to do something well They are looking for a person with your ______, you definitely should apply to the position. 开始学习		competence They are looking for a person with your competences, you definitely should apply to the position.
idea or invention to help sell or publicize a commodity I wasn't familiar with the concept of marketing. 开始学习		concept I wasn't familiar with the concept of marketing.
action or business of promoting and selling products or services, including market research and advertising I was hired as a ______ assistant. 开始学习		marketing I was hired as a marketing assistant.
consumer's desire and ability to purchase a good or service Monitoring ______ is one way to avoid overproduction. 开始学习		demand Monitoring demand is one way to avoid overproduction.

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Basic concepts