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开始学习
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is concerned with longer term and "the big picture". done by top and middle menagers
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开始学习
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translating the general, long-term goals into more specific, concrete objecitves. done by middle and supervisory menagers
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开始学习
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internal Strengths and Weaknesses and external Opportunities and Threats
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开始学习
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by function, product, customer type, geographical area
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开始学习
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开始学习
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开始学习
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开始学习
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开始学习
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set a direction of the organization and aim to inspire employees with their vision for the company's future
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开始学习
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are in charge of department, division, branch etc. they develop detailed plans and procedures based on the firm's overall strategy
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supervisory (first-line) management 开始学习
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supervisor, team leader, section chief
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开始学习
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are responsible for assigning non-managerial employees to specific jobs and evaluating their performance.
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开始学习
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开始学习
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the ordinary people in an organization
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开始学习
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people supervise by supervisor
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开始学习
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the main activity of the company that generates most of its profits
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开始学习
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financial benefits for the owners of the company
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开始学习
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the whole range of products that the company sells
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开始学习
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when consumers are faithfull to a particular product
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开始学习
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a business unit that spends money but does not generate revenue
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开始学习
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a continuing increase in profit
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开始学习
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senior management's vision for the company
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开始学习
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how a product gets from the manufacturer to the end-user
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开始学习
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organise people so that they work together effectively
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开始学习
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开始学习
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开始学习
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make certain that something happens
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开始学习
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change something to fit a new situation
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开始学习
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watch and measure sth carefully for a period of time to see how things changes
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开始学习
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think about or test sth before deciding its value, suitability or effectiveness
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开始学习
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control what sth will be; officially decide sth; find out
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state-of-the-art products 开始学习
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开始学习
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开始学习
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all services provided in one place
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a lack of managerial depth 开始学习
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a lack of amount of knowledge and experience
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开始学习
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开始学习
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开始学习
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开始学习
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开始学习
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a situation when you don't have enough of sth
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开始学习
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depending too much on sth
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开始学习
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开始学习
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when everyone who wants a product already has it
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开始学习
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specific, measurable, agreed, realistic, time-specific
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