→ Advertising →开始学习 /下载MP3 Flashcards

问题		答案
ad blocking 开始学习		the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency 开始学习		a company that produces advertisements
advertising campaign 开始学习		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware 开始学习		software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration 开始学习		repetition of a sound
alluring 开始学习		attractive; also fetching
banner 开始学习		an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore 开始学习		a huge number of products on sale at ridiculously low prices
billboards 开始学习		(US) very large boards used for advertising
hoardings 开始学习		(UK) very large boards used for advertising
blatant lie 开始学习		very obvious and intentional lie
bombard 开始学习		to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash 开始学习		to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand 开始学习		a type of product made by a particular company and sold under a particular name
brand awareness 开始学习		the degree to which people are familiar with or prefer a particular brand
catchy jingles 开始学习		easy to remember tune or song
classified ads 开始学习		a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait 开始学习		content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break 开始学习		a short interruption of a television or radio programme to broadcast advertisements
consumer goods 开始学习		products that people buy for their own use
creative brief 开始学习		a document that gives details of what should be considered when something is being designed or advertised
direct mail 开始学习		the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing 开始学习		the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching 开始学习		attractive; also alluring
flyers 开始学习		sheets of printed information advertising something
good/best value for money 开始学习		(UK) used in reference to something that is well worth the money spent on it
implicit 开始学习		suggested but not communicated directly
in the lap of luxury 开始学习		in a very luxurious way
informative 开始学习		providing a lot of useful information
innovative 开始学习		original and interesting
logo 开始学习		a design or symbol used by a company to advertise its products
mail shot 开始学习		the posting of advertising or similar material to a lot of people at one time
marketing strategy 开始学习		a plan of action designed to promote and sell a product or service
misleading 开始学习		causing someone to believe something that is not true
opulent 开始学习		rich and special (relating to lifestyle)
to plug 开始学习		to advertise
pop-up advertisements 开始学习		an ad that displays in a new browser window
positioning 开始学习		the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement 开始学习		the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement 开始学习		a way of advertising a product by supplying it for use in films or television programmes
proven 开始学习		shown by research
rock-bottom prices 开始学习		extremely low prices
sandwich boards 开始学习		advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing 开始学习		words written in the sky using smoke from a plane
slogan 开始学习		a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising 开始学习		a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam 开始学习		unwanted email, usually advertisements
sponsorship 开始学习		the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art 开始学习		use the very latest technology
subtle 开始学习		not loud, bright, noticeable, or obvious in any way
sumptuous 开始学习		rich and special (usually with words relating to food and furnishings)
tantalising 开始学习		making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience 开始学习		the particular group of people to which an advertisement or a product is directed
text message advertising 开始学习		a form of marketing that businesses use to send promotions to customers via text messages
to exploit 开始学习		to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself 开始学习		allow yourself something enjoyable
to pamper yourself 开始学习		treat yourself to something luxurious
to put/leave other candidates in the shade 开始学习		make candidates from other courses seem insignificant
to stand out in the crowd 开始学习		to be noticed
trailers 开始学习		brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials 开始学习		an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous 开始学习		(formal or humorous) seeming to be everywhere
unsurpassed 开始学习		the best there is
USP (unique selling proposition/point) 开始学习		a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog 开始学习		a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth 开始学习		when people hear about something from their friends, people they work with etc
commitment/consistency 开始学习		(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof 开始学习		(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity 开始学习		(in persuasion principles) a general human quality that makes people return favours
scarcity 开始学习		(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority 开始学习		(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking 开始学习		(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

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