UNIT 5 DEFINICJE ANG

0 19 词汇卡 mikisemirekM

开始学习

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问题		答案
ADVERTORIAL 开始学习		an advertisement in a newspaper or magazine which is designed to look like an objective article written by the journalists of that newspaper
BANNER AD 开始学习		an advertisement appearing on a web page in the form of a bar, column or box
BILLBOARD (AmE)/ HOARDING (BrE) 开始学习		a large board in a public place, used to display advertisements
COMMERCIAL 开始学习		a television or radio advertisement
ENDORSEMENT 开始学习		the use of a well-known person to advertise a product
LEAFLET / FLYER 开始学习		a piece of paper containing information or advertising, usually distributed free
MAILSHOT 开始学习		promotional material sent in the form of a letter or email to a large number of people at one time
POINT-OF-SALE 开始学习		the place at which retail transactions are carried out
POP-UP 开始学习		a new window which opens quickly on a computer screen in front of what you are working on, especially one generated for the purpose of advertising
PRODUCT PLACEMENT 开始学习		a way of advertising a product by supplying it for use in films or television programmes
PUBLICITY STUNT 开始学习		something unusual done to attract attention
SAMPLE 开始学习		a small amount of something given to a potential customer
SLOGAN 开始学习		a short, easily remembered phrase, especially one used in advertising
SPONSORSHIP 开始学习		financial support received from a person or organisation in return for advertising
SUBLIMINAL ADVERTISING 开始学习		an image fleshed onto a screen very quickly so that people are influenced without noticing it
TARGET AUDIENCE 开始学习		a particular group at which a product such as a film or advertisement is aimed
UPS (Unique Selling Points) 开始学习		aspects of a product that make it different from the competing products
VIRAL ADVERTISING 开始学习		a way of advertising in which an image, video, piece of information is circulated from one Internet user to another
WORD OF MOUTH 开始学习		spoken communication as a means of transmitting information

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