问题  |
答案 |
|
开始学习
|
|
using an existing name on another type of product
|
|
|
|
开始学习
|
|
the tendency to always buy a particular brand
|
|
|
|
开始学习
|
|
the ideas and beliefs people have about a brand
|
|
|
|
开始学习
|
|
how familiar people are with a brand (or its logo and slogan)
|
|
|
|
开始学习
|
|
the introduction of a product to the market
|
|
|
|
开始学习
|
|
the length of time people continue to buy a product
|
|
|
|
开始学习
|
|
the set of products made by a company
|
|
|
|
开始学习
|
|
when products are used in films or TV programmes
|
|
|
|
开始学习
|
|
the use of a well-known person to advertise products
|
|
|
|
开始学习
|
|
the best-selling product or brand in a market
|
|
|
|
开始学习
|
|
information about what consumers want or need
|
|
|
|
开始学习
|
|
the percentage of sales a company has
|
|
|
|
开始学习
|
|
the second best-selling product or brand in a market
|
|
|
|
开始学习
|
|
customers of a similar age, income level or social group
|
|
|
|
开始学习
|
|
a company that follows what the leader in its sector does
|
|
|
|
开始学习
|
|
when the largest number of people are traveling
|
|
|
|
开始学习
|
|
a company which is at least half-owned by another company
|
|
|
|
开始学习
|
|
a large builging or group of buildings where goods are made
|
|
|
|
开始学习
|
|
an office where people answer questions and make sales over the phone
|
|
|
|
开始学习
|
|
a place where faulty products are mended
|
|
|
headquarters / head office 开始学习
|
|
the main office or building of a company
|
|
|
|
开始学习
|
|
a building from which goods or supplies are sent to factories, shops or customers
|
|
|
|
开始学习
|
|
a building for storing goods in large quantities
|
|
|
|
开始学习
|
|
a place through which product are sold
|
|
|
publicity stunt / gimmick 开始学习
|
|
an organized action designed to attract potencial clients' attention
|
|
|
|
开始学习
|
|
what customers actually want from the market
|
|
|
|
开始学习
|
|
what the market actually offers to customers
|
|
|
|
开始学习
|
|
money for an advertising over a particular period of time
|
|
|
|
开始学习
|
|
a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
|
|
|
|
开始学习
|
|
a company that created companies under it and controls them
|
|
|
|
开始学习
|
|
what the sales rep says to the potential customer
|
|
|
|
开始学习
|
|
changing an image and strategy of brand or product in a market
|
|
|
|
开始学习
|
|
the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
|
|
|
|
开始学习
|
|
go to desk at a hotel / airport to say you have arrived
|
|
|
|
开始学习
|
|
award by airlines to reward customer loyalty
|
|
|
|
开始学习
|
|
a room in a hotel / an airport where people can sit and relax
|
|
|
|
开始学习
|
|
change to a better seat or level of service
|
|
|
|
开始学习
|
|
a card you mast show in order to get on a plane
|
|
|
|
开始学习
|
|
all the people who work at an airport, but not the pilots or cabin crew
|
|
|
|
开始学习
|
|
important new plans to achieve an aim
|
|
|
|
开始学习
|
|
success in doing something
|
|
|
|
开始学习
|
|
independence / freedom to make your own decisions
|
|
|
|
开始学习
|
|
giving people the power to do something
|
|
|
|
开始学习
|
|
|
|
|
|
开始学习
|
|
a short phrase that is easy to remember
|
|
|
|
开始学习
|
|
|
|
|
|
开始学习
|
|
an important, interesting or typical part of something
|
|
|
|
开始学习
|
|
a promotional, advertising activity over a particular period of time
|
|
|
|
开始学习
|
|
people or companies who / which deliver services
|
|
|
|
开始学习
|
|
a larger organisation is often divided into smaller units, reffered to us...
|
|
|
|
开始学习
|
|
matching what the business organization produces with what customers want
|
|
|
|
开始学习
|
|
a small, specialised part of a market
|
|
|
|
开始学习
|
|
letters about products and services which you haven't ask for and probably don't want
|
|
|
|
开始学习
|
|
promoting a product or service with exaggerated or intensive publicity
|
|
|
|
开始学习
|
|
a product which can be recognized by its name
|
|
|
|
开始学习
|
|
aiming at the luxury end of the market
|
|
|
|
开始学习
|
|
aiming at the mass end of the market
|
|
|
|
开始学习
|
|
supporting a cultural or sporting enterprise in return for advertising
|
|
|
|
开始学习
|
|
one with too many competing products
|
|
|
|
开始学习
|
|
change the image of product or service
|
|
|
|
开始学习
|
|
when the same letter is sent to a large number of possible buyers
|
|
|
|
开始学习
|
|
a booklet giving information about company's products or services
|
|
|
|
开始学习
|
|
|
|
|
introduction, growth, maturity, decline 开始学习
|
|
particular stages in product's existance consist of...
|
|
|
|
开始学习
|
|
people owning shares in a company
|
|
|
|
开始学习
|
|
a business selling products to other shops or business, not individual customers
|
|
|
|
开始学习
|
|
|
|
|
|
开始学习
|
|
a particular point on the plan of the meeting
|
|
|
|
开始学习
|
|
the flight which is very early, at the crack of dawn
|
|
|
|
开始学习
|
|
the flight which is scary, with turbulences
|
|
|
|
开始学习
|
|
the ticket without specified date of return
|
|
|
|
开始学习
|
|
the ticket with a discount
|
|
|
to receive a stand-by passenger status 开始学习
|
|
status by which you can fly only if some passenger doesn't show up and his seat happens to be free
|
|
|
