→ Marketing Cz. 2 (definition) →开始学习 /下载MP3 Flashcards

开始学习

问题		答案
core products 开始学习		A basic product which is bought because of a particular need, e.g. a drink for thirst.
consumer staples 开始学习		Essential goods
augmented products 开始学习		A basic product with additional features and services added to the total package.
clone 开始学习		A new product, especially in the computer industry, which is almost the same as a successful one made by a more famous manufacturer.
consumer durables lasting products produced and sold in large quantities. 开始学习		Long
consumer discretionary essential but desirable goods 开始学习		Non
fast moving consumer goods 开始学习		Products sold in very large quantities, such as groceries. They are often bought and move through stores quickly.
generic products 开始学习		Products that are not known by a brand name, e.g. pharmaceutical products like paracetamol for headaches.
sell by date 开始学习		A time suggested for reasons of safety by which perishable goods should be used.
perishables 开始学习		Organic products, usually food, that go bad after a certain amount of time.

marketing cz. 2 (definition)