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开始学习

问题		答案
4 As 开始学习		objects, objectives, organisation, operations
4 Cs 开始学习		customer needs, cost to user, convenience, communication
4 Os 开始学习		objects, objectives, organization, operations
4 Ps 开始学习		product, price, placement, promotion
7 Ps 开始学习		product, price, placement, promotion, people, participants, processes, physical evidence
ABC method 开始学习		attention-benefit-close method
AIDA 开始学习		attention, interest, desire, action
ATL 开始学习		above-the-line
B2B 开始学习		business to business
B2C 开始学习		business to consumer
B2G 开始学习		business to government
BTL 开始学习		below-the-line
C2C 开始学习		consumer to consumer
CATI 开始学习		computer assisted telephone interview
CAWI 开始学习		computer assisted web interview
CLM 开始学习		closed loop marketing
CMS 开始学习		content management system
CPC 开始学习		cost per click
CTR 开始学习		click through rate
DMP 开始学习		data management platform
FAQ 开始学习		frequently asked questions
FMCG 开始学习		fast moving consumer goods
GRP 开始学习		gross rating points
HTML 开始学习		hypertext markup language
LOP 开始学习		the law of one price
LTV 开始学习		lifetime value
PLC 开始学习		product life cycle
RSS 开始学习		really simple syndication
SEM 开始学习		search engine marketing
SEO 开始学习		search engine optimisation
SERP 开始学习		search engine results page
SWOT 开始学习		strengths, weaknesses, opportunities, threats
TTL 开始学习		through-the-line
URL 开始学习		uniform resource locator
VALS 开始学习		values and life-styles
WOM 开始学习		word of mouth

Marketing abbreviations

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