|
问题 |
答案 |
|
开始学习
|
|
launching a new product or service at a high price point, before gradually lowering your prices over time
|
|
|
|
开始学习
|
|
you start with low prices and gradually increase them
|
|
|
Competitive pricing/Matching the market leaders 开始学习
|
|
to drive your target audience away from your competitors and toward your brand
|
|
|
Premium pricing/prestige pricing 开始学习
|
|
you build the perceived value of your product or service by overpricing
|
|
|
|
开始学习
|
|
attract customers by offering one major discounted product or product line while encouraging them to purchase more
|
|
|
|
开始学习
|
|
the belief that a price can have a psychological impact.
|
|
|
|
开始学习
|
|
companies base their pricing on how much the customer believes a product is worth
|
|
|
|
开始学习
|
|
low in quality and cheap in price
|
|
|
|
开始学习
|
|
the belief that a price can have a psychological impact.
|
|
|
|
开始学习
|
|
the concept of making a product that was first offered seem cheaper when it put alongside another product.
|
|
|
|
开始学习
|
|
pricing strategy in which a company or seller combines several products and then sells them at a single price instead of charging separate prices for each of them
|
|
|
|
开始学习
|
|
to do something without any mistakes or failures
|
|
|
|
开始学习
|
|
the point at which total cost and total revenue are equal. There is no net loss or gain
|
|
|
|
开始学习
|
|
very well known by the public, famous
|
|
|
|
开始学习
|
|
the state of being unknown or unimportant
|
|
|
|
开始学习
|
|
struggling eagerly to achieve sth
|
|
|
|
开始学习
|
|
existing in sth as a permanent, essential or characteristic attribute
|
|
|
|
开始学习
|
|
|
|
|
|
开始学习
|
|
finding and identifying sth with great accuracy or precision
|
|
|
|
开始学习
|
|
the agency employee responsible for a client’s marketing and administrative efforts
|
|
|
|
开始学习
|
|
a person responsible for writing advertising copy and generating creative concepts, often in collaboration with an art director or creative director
|
|
|
|
开始学习
|
|
a general term to describe any aggressive advertising technique
|
|
|
|
开始学习
|
|
a clever phrase or melody used to capture the consumer’s attention and help make the advertising message more memorable
|
|
|
|
开始学习
|
|
extreme promotion of a person, idea or product
|
|
|
|
开始学习
|
|
a catchy musical refrain delivering an advertising message, frequently used on radio or television
|
|
|
|
开始学习
|
|
the presentation of an advertising message to a prospective or existing client
|
|
|
|
开始学习
|
|
the recorded, offscreen voice heard on a television or radio commercial
|
|
|
