→ Class 1-6 →开始学习 /下载MP3 Flashcards

问题		答案
(market) adaptation 开始学习		the process of changing to suit different conditions
(product) feature / USP (unique selling point) 开始学习		something that makes a product, machine, or system different, and usually better, than others of a similar type
(product) portfolio 开始学习		the range of products or services that a company offers, or the businesses that someone owns
adapt 开始学习		to change, or to change something, to suit different conditions or uses
Advertising campaign 开始学习		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
advertising campaign 开始学习		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
Anchor 开始学习		Someone or something that gives support when needed
aspire 开始学习		To want something very much or hope to achieve something or be successful
Be intent on sth 开始学习		To be determined to do or achieve something
brand 开始学习		a type of product made by a particular company
brand extension 开始学习		the process of using an existing brand name to introduce new products or services
brand identity 开始学习		a set of ideas and features that a company wants people to connect in their minds with its products or brand
brand image 开始学习		a set of features and ideas that customers connect in their minds with a particular product or brand
brand positioning 开始学习		a company's decision about how a product is marketed in relation to its other products, and to competitors' products
brewed 开始学习		warzone
Bring out a product 开始学习		To produce product to sell to the public
bring sth out/launch 开始学习		to produce something to sell to the public
budget 开始学习		The amount of money you have avaible to spend
Carry out 开始学习		Conduct
Chairman 开始学习		A person in charge of a meeting or organization
Chief Executive 开始学习		The person with the most important position in a company or organization
competition 开始学习		A situation in which someone is trying to win sth or be more successful that someone else
Competitive advantage 开始学习		The condition that makes a business more successful than the businesses it is competing with, or particular thing that makes it more successful
consumer 开始学习		A person who buys goods for their own use
Cultural background 开始学习		the things relating to the habits, traditions, and beliefs of a society that can be seen behind the main things or people in a picture
Customer 开始学习		A person who buys goods or a service
Customer base 开始学习		people who buy or use a particular product or service
customer base 开始学习		the people who buy or use a particular product or service
Customer profile 开始学习		a document that lists pain points, interests, buying patterns, and demographic characteristics of a company's customers
customer profile 开始学习		detailed information about a particular customer
customer profile 开始学习		a description of a business's typical customers
customer retention 开始学习		the fact of keeping a customer for a period of time
Declining market 开始学习		nnual industry revenues are in steady decline due to some combination of market saturation, decline in size of the target market, and/or introduction of a replacement product or technology
deliberate 开始学习		Sth intentional or planned, intended
dilute 开始学习		To make material weaker or less pure by mixing it with another substance
Discerning 开始学习		Showing good judgement, especially about style and quality
discount 开始学习		a reduction in the usual price
Distinction 开始学习		A difference between two similar things
distributor 开始学习		A person/organization that supplies goods to shops/other companies
distributor 开始学习		a person or organization that supplies goods to shops and companies
domestic 开始学习		(domestic market = home market)
domestic 开始学习		Relating to a person’s own country
drawback/disadvantage 开始学习		wada / wada
economic 开始学习		Relating to trade, industry, and money; making a profit
economical 开始学习		Not using a lot of fuel, money
focus group 开始学习		a group of people who have been brought together to discuss a particular subject in order to solve a problem or suggest ideas
Free sample 开始学习		A small amount of sth that shows someone thinking of buying it what it is like without paying
get into 开始学习		To become interested in an activity or subject, or star being involved in an activity
global expansion 开始学习		When company wants to play significant role in the world.
globalise 开始学习		To spread or operate internationally
go into 开始学习		To start doing a particular type of work
headquarters 开始学习		To have main offices of organization in particular place
heritage 开始学习		Feature belonging to the culture of particular society, such as traditions, languages, o building, that were created in the past and still have historical importance
intent 开始学习		Giving all your attention to something
international 开始学习		involving more than one country
internationalise 开始学习		to bring something under the control or protection of two or more nations; to make something international
introduce 开始学习		to put something into use, operation, or a place for the first time
Introduce a product 开始学习		To put product into use for the first time
key/signature products 开始学习		the most known/important products of the company
launch 开始学习		to begin something such as a plan or introduce something new such as a product
Launch a product 开始学习		To introduce a new product
Lay the groundwork 开始学习		Work that is done as a preparation for work that will be done later
luxury goods 开始学习		Expensive things that are pleasant to have but are not necessary
manufacture 开始学习		To produce goods in large numbers, usually in a factory using machines
market 开始学习		The people who might want to buy something, or a part of the world where something is sold
Market development 开始学习		a strategic step taken by a company to develop the existing market rather than looking for a new market. The company looks for new buyers to pitch the product to a different segment of consumers in an effort to increase sales
market niche 开始学习		an opportunity to provide a product or service that no other company provides
market penetration 开始学习		a process in which a product or brand becomes bought, used, or known by more and more people
market research 开始学习		the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought
market sector 开始学习		a part of an industry, or a group of customers, products, etc. that are similar in some way
market segment 开始学习		a group of possible customers who are similar in their needs, age, education, etc.
market segmentation 开始学习		the dividing of all possible customers into groups based on their needs, age, education, income, etc.
marketing 开始学习		the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively
marketing mix 开始学习		the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion)
Marketing plan 开始学习		an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market
marketing strategy 开始学习		a long term plan for a campany to develop and stay competitive
Mature markets 开始学习		Market that has been saturated with growth slowing
policy 开始学习		A set of ideas or a plan of what to do in paricular
politics making organizations, or people who try to influence the way a country is governed 开始学习		The activities of the government, members of law
Powerhouse 开始学习		A country/organization, or person with a lot of influence
Product feature users and differentiate a product in the market 开始学习		a product's traits or attributes that deliver value to end
product placement 开始学习		a way of advertising a product by supplying it for use in films or television programmes
Product portfolio 开始学习		the collection of all the products or services offered by a company
promotion 开始学习		Activities to advertise sth, the act of encouraging sth to happen
questionnaire 开始学习		a list of questions that several people are asked so that information can be collected about something
Raw materials 开始学习		materials in a natural state, without having been through any chemical or industrial process
relentlessly 开始学习		In an extreme way that continues without stopping; in a strict, cruel or determined way
retailer 开始学习		A person/business that sells goods to the public
retailer 开始学习		a person, shop, or business that sells goods to the public
retain 开始学习		To keep or continue to have something
revenue 开始学习		The income that government receives regularly
rival 开始学习		A person/group etc. competing with others for the same thing or in the same area
rivalry 开始学习		A situation in which people/companies compete with each other for the same thing
sample 开始学习		a small amount of something that shows you what the rest is or should be like
Seduce (atract) 开始学习		To persuade someone to do something that they would not usually consider doing by being very attractive and difficult to refuse
sell 开始学习		To give something to someone else in return for money
set up 开始学习		To start a new business
slogan 开始学习		a short easily remembered phrase, especially one used to advertise an idea or a product
special offer 开始学习		a product or service that is sold at a lower than usual price in order encourage people to buy or use it, or the act of offering goods and services in this way
survey 开始学习		an examination of opinions, behaviour, etc., made by asking people questions
To enter sth 开始学习		To come into a place
trade 开始学习		Activity of buying and selling goods between people or countries
Traditional markets 开始学习		any type of marketing that isn't online
upmarket 开始学习		goods are very high quality and intended to be bought by people who are quite rich
weaken 开始学习		To become less strong or effective
wealthy 开始学习		Rich/having a lot of money
Withdraw a product 开始学习		To stop selling a product
worldwide 开始学习		existing or happening in all parts of the world
delude 开始学习		to make someone believe something that is not true
realm 开始学习		an area of interest or activity:
Maintain (to keep) 开始学习		To keep
To be anchored 开始学习		To be strongly connected
Emerging 开始学习		Starting to exist
To account for 开始学习		to explain the reason for something or the cause of something:
privileged 开始学习		Having advantages because of your wealth, social position etc
quantity 开始学习		Amount or number of sth
heritage 开始学习		features belonging to the culture of a particular society, such as traditions, languages, or buildings, that were created in the past and still have historical importance
inherit 开始学习		to receive money, a house, etc. from someone after they have died
Product 开始学习		something that is made to be sold, usually something that is produced by an industrial process or, less commonly, something that is grown or obtained through farming:
Clothing 开始学习		clothes, especially clothes of a particular type or those worn in a particular situation:
Exporter 开始学习		a person, country, or business that sells goods to another country:
Domestic 开始学习		relating to a person's own country:
improve 开始学习		to (cause something to) get better:
offer 开始学习		to provide or supply something
Move 开始学习		to (cause to) change position:
Political 开始学习		relating to politics:
Wholesaler 开始学习		someone who buys and sells goods in large amounts to shops and businesses:
Developing 开始学习		growing or becoming stronger or more advanced
too 开始学习		in addition, also
Report 开始学习		a description of an event or situation
Overseas 开始学习		(foreign) in, from, or to other countries
Brainstorm 开始学习		to suggest a lot of ideas for a future activity very quickly before considering some of them more carefully
Government 开始学习		the group of people who officially control a country
Income 开始学习		a company's profit in a particular period of time
A expanding market 开始学习		Business is increasing in a market
A special offer+I183: I194 开始学习		a product or service that is sold at a lower than usual price in order encourage people to buy or use it, or the act of offering goods and services in this way
A balance sheet 开始学习		a statement that shows the value of a company's assets (= things of positive value) and its debts
A single market 开始学习		the system of free trade that exists between countries belonging to an economic area such as the European Union
the exchange rate 开始学习		the rate at which the money of one country can be changed for the money of another country
Market leader 开始学习		the company that sells most of a product or service in a particular market:
Market survey 开始学习		an examination of what people want to buy, how to communicate with them through advertising, what competitors are doing, etc.:
sales forecast 开始学习		a statement of what the amount or value of a company's sales is likely to be in the future, based on information available now about the market, past sales, etc.:
anchored 开始学习		Strongly connected
Signature products 开始学习		Produkty sygnowane
List price 开始学习		the price of something, suggested by the company that makes it
refinery 开始学习		a factory where substances in their natural state, such as oil or sugar, are made pure

class 1-6

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