Business English

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Combines all of its marketing goals into one plan
A company’s plan that identifies how it will use matketing to achive its goals
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Marketing strategy
Describes activitIes involved in achieving specigic marketing objectives within a set timeframe
A formal, written document that directs a company’s activities for a specific period of time
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Marketing plan
Actions used by a company which are usually known as 4Ps: product, price, place, promotion
The combination of actions a company uses when selling a product or service. These are often described as four Ps(product, price, place, promotion)
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Marketing mix
Adjuating market strategies when entering foreign markets
The process of changing to suit a different market
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Market adaptation
Dividing the market into groups of buyers with the same needs
A process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
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Market segmentation
a process in which a product or brand becomes bought, used, or known by more and more people
Company growth by increasing sales of current products to current market segments without changing the product
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Market penetration
Not obvious way to promote products by placing it in film or television program
A strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, etc.
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Product placement
Collection of all the products or services offered by a company
All the products a company has available for customers at any one time
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Product portfolio
Characteristics of your product that describes its appearance components and capabilities
A basic, physical, or extended attribute of a product or purchase
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Product feature
Description of a customer or set of customers that includes buying patterns, creditworthiness and purchase history
A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence
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Customer profile
The clients to whom a business sells products and services
The group of customers a business sells its products to
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Customer base
Ability of a company or product to retain its customers over some specifird period
The practice of keeping customers by building long-term relationships
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Customer retention
Shaping brand among customers in the way that they will remember it more than others
A branding stratedy in which marketers create a certain image or impression of a brand as compared to those of competitor’s brands
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Brand positioning
Visible elements of a brand (colors, design, logotype, name, symbol) that togerher create the brand in customers mind
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in customers’ minds
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Brand identity
Launching a new product by using an existing brand name on a new product in a different category
Extending an existing brand name to new product categories
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Brand extansion
A programme of activities over a period of time with the aim of persuading(przekonać) the public to buy a product
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New advertising campaign
The person who has the higheat position in a company
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Chief executive
The makers of clothes, shoes etc. in new and changing styles
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Fashion producer
The organisation that makes expensive things bought for comfort and pleasure, not for basic needs
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luxury-goods company
Possibility for future development and expansion
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Growth potential
1. Able to talk and express yourself clearly. 2. Logical and well organized; easy to understand and clear
1. Zrozumiały 2. Logiczny / Spójny
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Coherent
Able to express thoughts and feelings easily and clearly, or showing this quality
Jasno wysławiający się / Elokwentny
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Articulate
Able to persuade somebody to do or believe something
Przekonujący
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Persuasive
Able to speak read or write a language especially a foreign language, easily and well
Biegły, Płynny
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Fluent
Able to use language and express your opinions well, especially when you are speaking in public
Elokwentny, Wygadany
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Eloquent
A business company owned or controlled by another company
Filia, Oddział
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Subsidiary
Expressed clearly and in a few words
Konkretny, Zwięzły
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Succint
Hesitating before doing something because you do not want to do it or because you are not sure that it is the right thing to do
Niechętny
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Reluctant
Important client
Kluczowi klienci
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Key account
Information about how much things cost
Cennik
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Price list
A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sales of their products
Targi
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Trade fair
A lively and confident person who enjoys being with other people
Ekstrawertyczny, Otwarty, Towarzyski
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Extrovert
Main office
Siedziba
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Headquaters / Head office
Not available in shop
Nie mieć na stanie
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Out of stock
Not clear
Niejasny, Niewyraźny, Mało precyzyjny
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Vague
Not large, strong or improtant enough for a particular purpose
Niedostateczny
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Insufficient
Stop giving or offering something to somebody
Wycofać z rynku
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Withdrawn from the market
The person with the most important position in a company
Prezes
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CEO
The quality of doing something well with no waste of time or money
Wydajność, Skuteczność
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Efficiency
Reacting quickly and in a positive way
Żywo reagujący
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Responsive
Slow or unwilling to show a feelings or express opinions
Powściągliwy
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Reserved
Slow to speak or act because you feel uncertain, embarrassed or unwilling
Niezdecydowany
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Hesitant
To arrange to have an order
Złożyć zamówienie
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Place an order
To be unable to pay what you owe, and having had control of your financial matters given, by a law court, to a person who sells your prooerty to pay your debts
Zbankrutować
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To go bankrupt
To make a serious promise or decision
Przysięgać
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Vowed to
To make cartain that something is done or happens
Zapewnić, Upewnić się, Dopilnować
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To ensure
To make it possible for somebody to do something
Umożliwić
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Enable
To make something clearer or easier to understand
Wyjaśnić
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Clarify
To miss a point in time by which something must be done
Nie dotrzymać terminu
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Miss deadline
To officially choose someone for a job
Mianować
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Appoint
To send on
Przekazać, Przekierować, Przesłać
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Forward
To talk about somebody/something in a confused way, especially for a long time
Rozwodzić się nad czymś, Przynudzać
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Ramble
To upset or insult sb
Obrazić kogoś
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Cause offence
Unable to relax or express your feelings inna natural way
Skrępowany
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Inhabited
Very long and confused
Rozwlekły, Chaotyczny
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Rambling
With your attention directed to what you want to do; with very clear aims
Skupiony, Skoncentrowany
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Focused
A set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition
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Competitive adventage
One who competes or is a rival of another business enterprise
Konkurent
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Competitor
A person or organization that helps another organization sell its goods and servuces to customers
Dystrybutor
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Distributor
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions
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Focus group
A small amount of a product which you are given to try or taste
Darmowa próbka
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Free sample
Possibility for future development and expansion
Potencjał wzrostu
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Growth potential
Countries with cheap labor
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Low-cost countries
Goods that were not necessery to support life; made life more enjoyable
Dobra luksusowe
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Luxury-goods
A group of buyers and sellers of particular good or service
Rynek
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Market
A relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs
Nisza rynkowa
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Market niche
The activity of gathering information about customers’ needs and preferences
Badanie rynku
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Market reaserch
Unprocessed natural products used in production
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Raw materials
An intermediary who sells to customers
Pośrednik
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Retailer
One of the smaller groups or amounts that a larger group or amount can be divided into
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Segment
A company’s most important products
Najważniejszy produkt
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Signature products
A type of situation analysis in which political, economic, sociological and technological factors are examined to chart an organization’s long-term plans
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Step
A planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats
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Swot
To form the total of something
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To account for
To adjust or change to suit conditions
Dostosować się
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To adapt
To make something become international
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To internationalise
To introduce a new product
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To launch a product
To advertise and offer goods for sale
Handlować
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To market
Any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress this in their marketing
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Unique selling point
A real-time event transmitted over the internet
Transmisja internetowa
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Webcast
A marketing intermediary that sells to other organizations
Hurtownik
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Wholesaler
To give the main facts in a short, clear way
Powiedzieć coś w paru słowach
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To put it in a nutshell
To talk about the most important thing
Mówić do rzeczy
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To get straight to the point
To hear about sth because the information has been passed from one person to another innconversation
Dowiedzieć się o czymś pocztą pantoflową
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To hear it on the grapevine
To give the latest information
Objaśnić komuś sytuację
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To put someone in the picture
To not underatand something
Źle coś zrozumieć /zimterpretować
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To get the wrong end of stick
To share similar opinions and ideas
Nadawać na tych samych falach
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To be on the same wavelenght
To fail to understand anything
Nie móc się połapać, nie móc się zrozumieć
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Can’t make head nor tail of it
To not understand someone
Nie dogadywać się, mówić o dwóch zupełnie różnych rzeczach
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To talk at cross
To delay talking about something
Owijać w bawełnę
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To beat about the bush
To be told sth by someone who has direct knowledge of it
Dowiedzieć się o czymś z pierwszej ręki/ z pewnego źródła
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To get it streight from the horse’s mouth
To try to communicate with an unresponsive person
Mówić jak do ściany, Rozmawiać z kimś kto nie słucha
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To be like talking to a brick wall
To include someone in group communication
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To keep someone in the loop
To make stronger
Cementować
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To cement
To nurture
Kultywować
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To cultivate
To support or praise
Sprzyjać
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Encourage
To stimulate, promote, encourage
Pielęgnować
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Foster relations
To keep
Utrzymać
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Maintain
To repair
Odbudować
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Restore relations
To start again
Wznowić
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Resume relations
To reinforce
Wzmocnić
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Strenghten
To end something suddenly
Zakończyć, Zerwać
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Cut off
To make it difficult for something to cultivate in the normal way
Przerwać, Zakłócić
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Disrupt
To put something in a situation where there is a risk of failling or being harmed
Zagrażać, Narażać na szwank
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Jeopardise
To end a relationship with someone
Zerwać kontakty, Stosunki
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Sever
To make something unpleasant or unfriendly
Psuć, Pogarszać
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Sour
To make someone less confident or make something weaker
Podkopać
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Undermine
To start having a relationship or communicating with another company
Nawiązywać kontakty
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Establish
To make space
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To make a room
To make use of a source of energy, knowledge, etc. that already exists
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Tap into
A meeting
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Get together
The fact of being responsible for your decisions or actions and expected to explain them when you are asked
Odpowiedzialność
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Accountability
To choose for an office or position
Mianować
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To appoint
Important or powerful people who you know and who will help you
Znajomości
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Connections
Interact with other people to exchange information and develop contacts, especially to further one’s career
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Networking
The former male and female students of a school, college or uniwersity
Absolwenci
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Alumni
A legal document giving official permission to do something
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Licence
A person who attempts to make a profit by starting a company or by operating alone in the business world
Przedsiębiorca
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Entrepreneur
Continue; happen
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Carry on, Go on
To prepare something, usually something official, in writing
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Draw sth up
Anticipate (spodziewać się) with pleasure
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Look forward to
To arrange
Zakladac np. biznes, Planować
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Set up
To disappoint
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Let sb down
Appear
Okazać się
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Turn out
To cancel
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Call sth off
Arrive and register at a hotel or airport
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Check in
Change sth into sth successful
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Turn round
To be successful or develop in a particular way
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Work out
To strenghten, develope
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Build up
To postpone
Przełożyć
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Put off
To meet another person in order to do something together
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Meet up
Have a good relationship
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Get on well
A statememt that something is wrong or not satisfactory
Skarga, Reklamacja
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A complaint
Specoalized knowledge (in a particular field); expert skill
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Expertise
A co-worker, an associate
Kolega z pracy
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Coleque
Self-employed (usually worked for various different companies not just one)
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To work freelance
Someone you don’t know very well
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Acquaintance
1. A total amount of goods or services sold by a company during a particular period of time. 2. The amount of money that a company gets from sales during a particular period
1. Obrót- szybkość sprzedaży jakiegoś produktu 2. Obrót finansowy
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