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开始学习

问题		答案
tendency to always buy a particular brand 开始学习		loyalty
the ideas and beliefs people have about a brand 开始学习		image
using an existing name on another type of product 开始学习		stretching
how familiar people are with a brand (or its logo and slogan) 开始学习		awareness
the name given to a product by the company that makes it 开始学习		name
the introduction of a product to the market 开始学习		launch
the lenght of time people continue to buy a product 开始学习		lifecycle
the set of products made by a company 开始学习		range
when products are used in films or TV programmes 开始学习		placement
the use of a well-known person to advertise products 开始学习		endorsement

branding 2