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开始学习

问题		答案
the tendency to always buy a particular brand 开始学习		brand loyalty
the ideas and beliefs people have about a brand 开始学习		brand image
using an existing name on another type of product 开始学习		brand stretching
how familiar people are with a brand (or its logo and slogan) 开始学习		brand awareness
the title given to a product by the company that makes it 开始学习		brand name
the introduction of a product to the market 开始学习		product launch
the length of time people continue to buy a product 开始学习		product lifecycle
the set of products made by a company 开始学习		product range
when products are used in films or TV programmes 开始学习		product placement
the use of a well-known person to advertise products 开始学习		product endorsement
the best-selling product or brand in a market 开始学习		market leader
information about what consumers want or need 开始学习		marker research
the percentage of sales a company has 开始学习		market share
the second best-selling product or brand in a market 开始学习		market challenger
customers of a similar age, income level or social group 开始学习		market segment

Brand management