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开始学习
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Which sentences refer to real situations and which to hypothetical ones?
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Experience shows that if the price is higher, people think your product is better. 开始学习
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Real situation. conditional clause: is; result clause: think
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If a video goes viral, it will get millions of views. 开始学习
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real situation. conditional clause: goes. result clause: will get
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People will click off unless the video is memorable. 开始学习
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real situation. conditional clause: is. result clause: will click off.
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Your brand name will travel around the world provided the video goes viral. 开始学习
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real situation. conditional clause: goes. result clause: will travel.
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Supposing you wanted to sell a new brand of chocolate ... what price would you set? 开始学习
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hypothetical situation. conditional clause: wanted. result clause: would set.
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If another coffee shop opened next door ..., they'd sell at least a thousand cups each. 开始学习
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hypothetical situation. conditional clause: opened. result clause: they'd sell
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Which words from the box could replace provided and supposing in sentences 4 and 5 above? 开始学习
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if; providing; suppose; imagine; let's say; on condition that; as long as.
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Your brand name will travel around the world provided the video goes viral. Your brand name will travel around the world on condition that the video goes viral. 开始学习
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Your brand name will travel around the world if the video goes viral. Your brand name will travel around the world providing the video goes viral. Your brand name will travel around the world as long as the video goes viral.
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Supposing you wanted to sell a new brand of chocolate, what price would you set? Suppose/Imagine you wanted to sell a new brand of chocolate, what price would you set? 开始学习
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If/Providing you wanted to sell a new brand of chocolate, what price would you set? Let's say you wanted to sell a new brand of chocolate, what price would you set?
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开始学习
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Use sentences 1- and the words in Exercise 3 A above to help.
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RULE 1 Use a real conditional when a) something is always or generally true: 开始学习
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if + present simple + present simple Experience shows that if the price is higher, people think your product is better.
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RULE 1 Use a real conditional when b) something is likely to happen in the future as a result of a possible action/situation: 开始学习
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if + present simple + (future with) will If a video goes viral, it will get millions of views.
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RULE 2 Use a hypothetical conditional when something is unlikely to happen in the present or future: 开始学习
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if + past simple + would + infinitive without to. If another coffee shop opened next door ..., they'd sell at least a thousand cups each.
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RULE 3 As alternatives to if, it is possible too use: 开始学习
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a) unless to mean if not b) providing/provided (that), on condition that or as long as to mean if and only if. c) suppose/supposing, imagine or let's say to say that something is unlikely. People will click off unless the video is memorable. Your brand name will travel around the world provided the video goes viral. Supposing you wanted to sell a new brand of chocolate, what price would you set?
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if + present simple + present simple 开始学习
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Experience shows that if the price is higher, people think your product is better.
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if + present simple + will/going to/can/could/may/might/should + infinitive 开始学习
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If a video goes viral, it will get millions of views.
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use unless to mean if not 开始学习
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People will click off unless the video is memorable.
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use providing/provided (that), on condition that or as long as to mean if and only if. 开始学习
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Your brand name will travel around the world provided the video goes viral.
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use suppose/supposing, imagine or let's say to say that something is unlikely. 开始学习
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Supposing you wanted to sell a new brand of chocolate, what price would you set?
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use if + past simple + would/could/might/should + infinitive 开始学习
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If another coffee shop opened next door ..., they'd sell at least a thousand cups each.
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SENTENCE STRESS: conditionals 开始学习
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Listen and write sentences 1-5. Underline the stresses in each sentence.
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I’ll buy it if you reduce the price. 开始学习
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I’d buy it if it weren’t so expensive. 开始学习
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buy; weren't ... expensive
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Suppose you had the money, which one would you buy? 开始学习
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Suppose; money; witch; one; buy
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I’ll come as long as you let me pay. 开始学习
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You can’t come in unless you’re a member. 开始学习
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TIP: In many situations, especially in speaking, we use only one clause of the conditional structure, e.g. 开始学习
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Do you think I should take this job? Well, I'd take it. But it's up to you.
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开始学习
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the correct alternatives in the text.
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If you wanted to launch a new product for a specific audience and only that audience, what (1) you do? 开始学习
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If you wanted to launch a new product for a specific audience and only that audience, what would you do? The answer is to get a vlogger to endorse your product. A vlog is a video blog and a vlogger is the person who presents the videos.
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If your product were, for example, lipstick, you (2) choose someone who gives advice on makeup - her followers are your perfect target audience. 开始学习
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If your product were, for example, lipstick, you would choose someone who gives advice on makeup - her followers are your perfect target audience. It works like this: you send the vlogger a sample of your product
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and then, (3) the vlogger likes your product, 开始学习
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and then, providing the vlogger likes your product,
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she (4) mention it on one of her vlogs. 开始学习
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she will mention it on one of her vlogs.
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OK, you pay her of course, but (5) she's a vlogger with a large following (some have over a million), 开始学习
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OK, you pay her of course, but as long as she's a vlogger with a large following (some have over a million),
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your investment (6) be worthwhile and sales should boom. 开始学习
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your investment will be worthwhile and sales should boom.
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Just be sure that your suppliers have full stocks - if the vlog (7) online in the morning, your lipstick may be sold out by afternoon. 开始学习
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Just be sure that your suppliers have full stocks - if the vlog goes online in the morning, your lipstick may be sold out by afternoon.
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Now supposing you (8) your own vlog, you would be wasting your time. 开始学习
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Now supposing you made your own vlog, you would be wasting your time.
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Even less-well-known vloggers have a bigger audience than you (9) be able to get at first. 开始学习
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Even less-well-known vloggers have a bigger audience than you would be able to get at first.
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Remember, (10) you reach your target audience, 开始学习
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Remember, unless you reach your target audience,
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your product (11) go anywhere, 开始学习
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your product won't go anywhere,
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and neither will you. And that (12) be a shame. 开始学习
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and neither will you. And that would be a shame.
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